Privacy policy

We may collect the following types of information:

Personal information you provide

When you contact us, submit an inquiry, schedule a consultation, subscribe to communications, or otherwise interact with us, you may voluntarily provide personal information, including:

• Name
• Email address
• Phone number
• Business name or property information
• Details about your hospitality, consulting, or property-related needs
• Any other information you choose to include in a message or form

Automatically collected information

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages viewed and time spent on the website
• Referring website or source
• General website usage and interaction data

This information helps us understand how visitors use our website and improve its functionality and content.

Our website may use cookies and similar technologies to support website functionality, understand visitor behavior, analyze traffic, and improve your browsing experience.

Cookies are small data files stored on your device. You can adjust your browser settings to refuse cookies or notify you when cookies are being used. Disabling cookies may affect certain website features.

If we use third-party analytics or website tools, those providers may use their own cookies or similar technologies in accordance with their respective privacy policies.

We may use the information we collect to:

• Respond to inquiries and requests
• Schedule consultations and communicate about our services
• Provide hospitality consulting, experience design, operational strategy, property stewardship, and related professional services
• Develop proposals, agreements, and client communications
• Improve our website, services, and user experience
• Send relevant business updates or other communications when permitted
• Maintain website security and prevent misuse
• Comply with applicable legal obligations
• Protect our rights and legitimate business interests

We will use personal information for purposes consistent with the reason it was collected, or as otherwise permitted by law.

We do not sell your personal information for money.

We may share information in the following circumstances:

Service providers

We may share information with trusted third-party service providers that help us operate our website, manage communications, schedule consultations, analyze website traffic, or provide our services. These providers are permitted to use information as necessary to perform services on our behalf, subject to applicable contractual and legal requirements.

Professional and business relationships

When necessary to provide services you have requested, we may share relevant information with clients, business partners, contractors, consultants, or other professionals involved in delivering those services.

Legal requirements and protection

We may disclose information if required by law, legal process, or governmental request, or when we reasonably believe disclosure is necessary to protect our rights, property, safety, or the rights and safety of others.

Business transfers

If our business undergoes a merger, restructuring, sale, or transfer of assets, information may be transferred as part of that transaction, subject to applicable privacy laws.

We do not share personal information with third parties for their own independent marketing purposes without appropriate authorization or another lawful basis.

Our website may contain links to third-party websites, platforms, or services. These may include scheduling tools, social media platforms, analytics providers, and other external resources.

We do not control the privacy practices, security, or content of third-party websites. Any information you provide directly to a third party is governed by that party’s privacy policy and terms.

We encourage you to review the privacy policies of any third-party services you use.

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, maintain business and client records, resolve disputes, enforce agreements, and comply with legal obligations.

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted to or stored by us.

Depending on where you live and subject to applicable law, you may have rights concerning your personal information. These rights may include the ability to:

• Request access to personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Request a copy of certain personal information
• Withdraw consent where processing is based on consent
• Opt out of certain marketing communications
• Exercise other rights provided by applicable privacy laws

To make a privacy-related request, contact us at hello@highergroundhospitality.com. Please include enough information for us to understand and respond to your request. We may need to verify your identity before completing certain requests.

We will respond to requests in accordance with applicable law. Some information may need to be retained where legally permitted or required, such as information needed to fulfill contractual obligations, maintain appropriate business records, or resolve disputes.

Additional information for California residents

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, may provide you with additional rights, depending on the circumstances and whether the law applies to our business.

These rights may include the right to know what categories of personal information we collect, use, disclose, or share; request access to or deletion of certain personal information; request correction of inaccurate personal information; and receive equal service and pricing for exercising applicable privacy rights.

California residents may submit applicable privacy requests by emailing hello@highergroundhospitality.com.

We do not sell personal information for monetary consideration. If our use of third-party technologies constitutes “sharing” or targeted advertising under applicable privacy law, we will provide any disclosures and opt-out mechanisms required by law.

If you contact us by email or submit an inquiry through our website, we may use your contact information to respond to your request and communicate with you about our services.

If we send promotional or marketing emails, you may opt out by following the unsubscribe instructions included in the message, where available, or by contacting us at hello@highergroundhospitality.com.

Even if you opt out of marketing communications, we may still send non-promotional messages related to an inquiry, active engagement, agreement, or other business relationship.

Our website and services are intended for adults and business audiences. We do not knowingly collect personal information online from children under the age of 13.

If you believe a child has provided personal information to us, please contact us at hello@highergroundhospitality.com. We will take reasonable steps to review the request and delete the information where appropriate and legally required.

Some web browsers offer a “Do Not Track” setting. Because there is currently no universally accepted standard for responding to these signals, our website may not respond to them consistently.

Where required by applicable law, we will honor legally recognized browser-based privacy signals and opt-out preference signals.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, or legal obligations.

When we make changes, we will update the “Effective Date” at the top of this page. The revised policy will be posted on our website and will apply from the date it is posted, unless otherwise stated.

We encourage you to review this page periodically to stay informed about how we handle personal information.

If you have questions about this Privacy Policy, our privacy practices, or how your personal information is handled, please contact us:

Higher Ground Hospitality, LLC

Email: hello@highergroundhospitality.com

Phone: 828-338-8438

Location: Asheville, North Carolina 28805

Website: https://highergroundhospitality.com

We appreciate your trust in Higher Ground Hospitality and are committed to handling your information with care and respect.